Day 38 - Setting up Google Ads
life UserBit entrepreneurshipGoogle Ads
Spent bulk of the day today setting up Google Ads. I don’t quite fully understand all the features but I’m getting more familiar with the settings. I was able to connect it to the Analytics account so I can better track conversions.
Primarily I want to make sure I capture UserBit SignUp events for now to understand what channel users are coming from.
I have set the daily limit at $8 for now to experiment and have created 2 ad groups. One to target UX Design in general and the other for more specific UX Research. Let the experiments begin.
Design refinements
Also spent some time refining the design and fixing some empty state bugs.
Progress
I need to polish the sidebar a bitProject summary needs to be populatedAbility to assign colors to users/stakeholdersfigure out how to do stakeholder findingsOffline capableadd description to sitemap nodesNeed to add several hooks for synthesis eventsExport for question & answersImplemented wordcloud for cross-case analysisExport SynthesisSecurity rulesBeta termsProfile PageFeedback MechanismBilling setupLanding page graphicsLanding page implementationExport for sitemapsImplement Analytics tracking eventsNew- Demo Project
- Create FAQ Material
- Figure out how to structure teams
- Persona Feature
Traction
Contact Dean- No ResponseContact TerranContact Rebecca round 2Interview TerranInterview JulianaDemo to Rebecca (scheduled for Sunday)Set up a meeting with Loganset up for next Wed.Set up Google AdsNew- Refine Welcome Email
- Create Marketing Material
- Get Rebecca on-boarded
- Get Juliana on-boarded
- Set up a meeting with Peter (scheduled for Wednesday)
- Meet with Logan and get him on boarded (scheduled for Wednesday)
- Implement conversion tracking on analytics
- Submit to betalist
- Apply for intercom startup package