Crayon Bits Blog

User Experience, Frontend, Code and Life

Day 38 - Setting up Google Ads

life UserBit entrepreneurship

Spent bulk of the day today setting up Google Ads. I don’t quite fully understand all the features but I’m getting more familiar with the settings. I was able to connect it to the Analytics account so I can better track conversions.

Primarily I want to make sure I capture UserBit SignUp events for now to understand what channel users are coming from.

I have set the daily limit at $8 for now to experiment and have created 2 ad groups. One to target UX Design in general and the other for more specific UX Research. Let the experiments begin.

Design refinements

Also spent some time refining the design and fixing some empty state bugs.


  • I need to polish the sidebar a bit
  • Project summary needs to be populated
  • Ability to assign colors to users/stakeholders
  • figure out how to do stakeholder findings
  • Offline capable
  • add description to sitemap nodes
  • Need to add several hooks for synthesis events
  • Export for question & answers
  • Implemented wordcloud for cross-case analysis
  • Export Synthesis
  • Security rules
  • Beta terms
  • Profile Page
  • Feedback Mechanism
  • Billing setup
  • Landing page graphics
  • Landing page implementation
  • Export for sitemaps
  • Implement Analytics tracking events New
  • Demo Project
  • Create FAQ Material
  • Figure out how to structure teams
  • Persona Feature


  • Contact Dean - No Response
  • Contact Terran
  • Contact Rebecca round 2
  • Interview Terran
  • Interview Juliana
  • Demo to Rebecca (scheduled for Sunday)
  • Set up a meeting with Logan set up for next Wed.
  • Set up Google Ads New
  • Refine Welcome Email
  • Create Marketing Material
  • Get Rebecca on-boarded
  • Get Juliana on-boarded
  • Set up a meeting with Peter (scheduled for Wednesday)
  • Meet with Logan and get him on boarded (scheduled for Wednesday)
  • Implement conversion tracking on analytics
  • Submit to betalist
  • Apply for intercom startup package