Crayon Bits Blog

User Experience, Frontend, Code and Life

Day 56-57 - Marketing material and Beta List submission

life UserBit entrepreneurship

Marketing material

I had a feeling that the landing page, specially the tag line of “A smarter home for your UX process” just wasn’t clear enough. Specifically, it didn’t answer the two questions I would want answered when I visit a product’s landing page:

  1. What is it?
  2. Why should I sign up?

So I spent some time re-thinking the copy of landing page and ultimately I came up with:

UX tools for delivering effective results, faster

What is it? A set of UX tools Why should I sign up? to deliver effective results faster

I also went through the rest of the page and redid some of that as well.

Submission to BetaList

I debated about doing this. I heard a lot of mixed feedback regarding this channel but in the end I thought it’s worth a try. I’m due to be featured tomorrow so lets see. Expectations:

  1. Most people will not convert simply because betalist seems to work better for products that have a mass apeal not ones that are built for niche market
  2. I need a little more exposure and internet footprint to rank higher in google searches
  3. The few signups that will come, will hopefully help me identify where the leaks are in UserBit

Feels

Building a product by yourself can get somewhat lonely. Out of necessity I got into listening to podcasts. I find it quite effective both from entertainment/learning perspective and also from ‘let it go on in the background so you don’t feel like you’re alone’ perspective. I’ve mostly been listening to startup podcasts… good stuff.

Progress

  • I need to polish the sidebar a bit
  • Project summary needs to be populated
  • Ability to assign colors to users/stakeholders
  • figure out how to do stakeholder findings
  • Offline capable
  • add description to sitemap nodes
  • Need to add several hooks for synthesis events
  • Export for question & answers
  • Implemented wordcloud for cross-case analysis
  • Export Synthesis
  • Security rules
  • Beta terms
  • Profile Page
  • Feedback Mechanism
  • Billing setup
  • Landing page graphics
  • Landing page implementation
  • Export for sitemaps
  • Implement Analytics tracking events
  • Demo Project
  • SEO improvements
  • Share Project
  • Persona Feature
  • Update Billing to reflect team
  • Implement team functionality
  • Implement team billing
  • Figure out how to structure teams
  • Create ability for self-interview
  • Create FAQ Material

Traction

  • Contact Dean - No Response
  • Contact Terran
  • Contact Rebecca round 2
  • Interview Terran
  • Interview Julia
  • Demo to Rebecca (scheduled for Sunday)
  • Set up a meeting with Logan set up for next Wed.
  • Set up Google Ads
  • Refine Welcome Email
  • Implement conversion tracking on analytics
  • Set up a meeting with Peter (scheduled for Wednesday)
  • Get Julia on-boarded (scheduled for Monday 4pm)
  • meetup with Logan (next wednesday)
  • get Logan on-boarded
  • get Prateek on-boarded New
  • Create Marketing Material New
  • Submit to betalist New
  • Create videos for UserBit
  • Get feedback from Prateek
  • Get Rebecca on-boarded
  • Apply for intercom startup package
  • Get connected with Emily (Symphony)
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