Day 58-60 - Betalist exposure, email campaign, Slack Group and more.life UserBit entrepreneurship
UserBit got featured on Betalist on thursday morning (1 am EST). Over the last 2 days 250 people hit the site from Betalist. The breakdown of countries and conversion rate looks something like this:
All together in the last 3 days I had around 30 signups (11 from USA) and it cost me $129 to submit to betalist. So, ~$0.60 Cost per click and ~$5.38 per conversion. The fact that UserBit is a focused on a very niche market (UX teams and professionals) might have something to do with it.
Compared to Google ads (I’ve been running a small experiment over the last month) which brought users at $2.11 per click and a cost per conversion of $4.62.
Overall, well done ads would bring me more relevant users at a cheaper conversion cost than Betalist. Lots to learn here still, but I’m making progress.
I think real time communication with UserBit users will be key in making fast improvements and building the right product. I’m leveraging slack to build out a community where I can communicate with people directly. I also created an email campaign for existing users to inform them of the new features and invite them to our slack group. To my surprise, the campaign email ended up in promotions tab of gmail. I tend to ignore promotions tab completely in gmail so this is kind of worrisome. Not sure how I can send update emails to updates rather than promotion.
On the implementation side, I’m working on a self-interview feature where UX pros can get answers to their interview questions passively. I know this is a no-no in UX world but I strongly believe that something is better than nothing. So survey type answers are still better than missing out on a stakeholder or user perspective completely.
I am kind of glad for the holiday slump so I can experiment with some of these growth strategies and work on some new features. Learning a lot.
I need to polish the sidebar a bit Project summary needs to be populated Ability to assign colors to users/stakeholders figure out how to do stakeholder findings Offline capable add description to sitemap nodes Need to add several hooks for synthesis events Export for question & answers Implemented wordcloud for cross-case analysis Export Synthesis Security rules Beta terms Profile Page Feedback Mechanism Billing setup Landing page graphics Landing page implementation Export for sitemaps Implement Analytics tracking events Demo Project SEO improvements Share Project Persona Feature Update Billing to reflect team Implement team functionality Implement team billing Figure out how to structure teams
- Create ability for self-interview
- Create FAQ Material
Contact Dean- No Response Contact Terran Contact Rebecca round 2 Interview Terran Interview Julia Demo to Rebecca (scheduled for Sunday) Set up a meeting with Loganset up for next Wed. Set up Google Ads Refine Welcome Email Implement conversion tracking on analytics Set up a meeting with Peter (scheduled for Wednesday) Get Julia on-boarded (scheduled for Monday 4pm) meetup with Logan (next wednesday) get Logan on-boarded get Prateek on-boarded Create Marketing Material Submit to betalist Create a slack group for usersNew Send email campaign to existing usersNew
- Create videos for UserBit
- Send email campaign to waiting Beta Users
- Get feedback from Prateek
- Get Rebecca on-boarded
- Apply for intercom startup package
- Get connected with Emily